Full Circle Merges with Eating with the Seasons – A Great Thing for the Good Food Movement and Sustainable Agriculture
by Andrew Stout, Founder and CEO, Full Circle
Standing in the shade of an old oak tree on the Herbert Family Organic Farm late last week, it was hard to conceal my excitement; two companies, coming together, who have made it their mission to make a positive difference in the food system. The merger between Full Circle and Eating with the Seasons, a leading Bay Area CSA, is a great fit.
Meeting their team and hearing the stories about growing the company (from 100 to 1500 members in a few short years) and the dawn-to-dusk, seven-days-a-week effort required to get it done, reminded me of the early days of Full Circle. That kind of growth means they (now we) are onto something. Something big… the incredible growing desire of people to take greater control of their food choices and be more connected to and support local growers. A strong statement against industrial food, if you will. We want to support and expand this wonderful concept, and now we can do it together with Eating with the Seasons.
While they had enjoyed success in growing the company, it was taking a toll. They were breaking internally, and sought help to manage their growth in a sustainable way. Many things we all take for granted were a challenge for them – updated facilities, tech support, HR, even providing health coverage for all of their employees. By joining with Full Circle, we can immediately help them on these and a ton of other things, to make life better for of all of our collective stakeholders –members, site hosts, employees, growers, and of course, the Herbert family. When the founders Becky and Bryan reached out to us, it was our joint commitment to the mission that paved the way for a beautiful partnership.
Like us, Becky and Bryan instill a ‘can do’ attitude and everyone takes pride in supporting local organic farmers and feeding their community good food. Creating strong connections between producers and consumers is the core of our mission and is our guide for growth. By creating more demand for authentic local organic produce, we are also creating opportunity. Opportunity for small farms to sell more products profitably, opportunity for new growers to take the leap and start farming, opportunity for more land to be farmed organically (sparing our environment from the abuse of conventional farming practices), and opportunity for more families to celebrate real food experiences.
Strong farm-to-table relationships are the key to healthy food systems. I hope you join us in welcoming Eating with the Seasons into the Full Circle family.
Andrew Stout and Wendy Munroe
Founders, Full Circle