Michelle Cordeiro Grant started Gorgie when she noticed energy and wellness brands had been built largely without women in mind. The products skewed toward intense athletic performance and the taste was often an afterthought.
Gorgie takes a different approach. The beverages are designed to fit into everyday life rather than just pre-workout routines, with added health and wellness benefits alongside the energy. The aesthetic and community around the brand are as deliberate as the formul
Michelle Cordeiro Grant started Gorgie when she noticed energy and wellness brands had been built largely without women in mind. The products skewed toward intense athletic performance and the taste was often an afterthought.
Gorgie takes a different approach. The beverages are designed to fit into everyday life rather than just pre-workout routines, with added health and wellness benefits alongside the energy. The aesthetic and community around the brand are as deliberate as the formulation. Michelle built Gorgie by crowdsourcing feedback from followers and friends at each stage of development, a process she continues to use as the brand grows.
