Nicole and Jess started Open Water in 2014, fresh out of college and frustrated with the bottled water industry. Every brand seemed obsessed with volcanic filtration or faraway springs when the real issue was plastic waste piling up in the ocean. They wanted to build a water company that focused on what actually mattered, so they turned to aluminum bottles and cans and developed a process to purify still and sparkling water as locally as possible.
In 2016, they hit their first million p
Nicole and Jess started Open Water in 2014, fresh out of college and frustrated with the bottled water industry. Every brand seemed obsessed with volcanic filtration or faraway springs when the real issue was plastic waste piling up in the ocean. They wanted to build a water company that focused on what actually mattered, so they turned to aluminum bottles and cans and developed a process to purify still and sparkling water as locally as possible.
In 2016, they hit their first million plastic bottles eliminated. By 2020, they'd reached 10 million and became the first water brand in the world to earn Climate Neutral Certification. Open Water has kept over 200 million plastic bottles out of circulation and earned B Corporation status. For Nicole and Jess, the story has never been about where the water comes from, it's about what it's packaged in and what that choice means for the planet.
