Ryan Werner and Adam Steiner met through a mutual friend and got to talking about bikes. One hot day in the Santa Monica Mountains, Ryan handed Adam a pouch of mango puree at the top of a climb and Adam loved it. The dry energy bars in their packs suddenly looked like a problem worth solving, and the smoothies they each made at home looked like the answer.
Noka came out of that ride. The two sourced organic, non-GMO ingredients from farms they vetted, then tested blends until the flav
Ryan Werner and Adam Steiner met through a mutual friend and got to talking about bikes. One hot day in the Santa Monica Mountains, Ryan handed Adam a pouch of mango puree at the top of a climb and Adam loved it. The dry energy bars in their packs suddenly looked like a problem worth solving, and the smoothies they each made at home looked like the answer.
Noka came out of that ride. The two sourced organic, non-GMO ingredients from farms they vetted, then tested blends until the flavors held up. The company is Certified Upcycled, which means a portion of what goes into each pouch is fruit and vegetables that would otherwise be passed over for looking imperfect. Perfectly good food, in other words, that never makes it out of the field.
Ryan and Adam live in different states and still run the business. They also still ride with their Noka pouches.
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