BOU was developed by a small team of saucepan experimenters, self-proclaimed flavorphiles, and grab-and-go pros who were frustrated by the limited options when it comes to adding flavor to cooking.
They believe convenience shouldn’t taste like cardboard. For too long in food, function has been to the detriment of fun. Convenience foods are either processed and unnatural, or they are bland and uniform. They sought to bring an end to this functional compromise by creating tiny
BOU was developed by a small team of saucepan experimenters, self-proclaimed flavorphiles, and grab-and-go pros who were frustrated by the limited options when it comes to adding flavor to cooking.
They believe convenience shouldn’t taste like cardboard. For too long in food, function has been to the detriment of fun. Convenience foods are either processed and unnatural, or they are bland and uniform. They sought to bring an end to this functional compromise by creating tiny cubes made from better-for-you ingredients that can impact your cooking in a big, bold way.
By making mealtimes less hassle, they want to inspire more experimentation in the kitchen. BOU is on a mission to add life to any meal through unrivaled taste and flavor.