When Abe was a child, his dad, Joby, and his Uncle Marty started a commercial bakery, but unfortunately, Abe couldn't eat any of the delicious treats they made! In addition to being lactose intolerant, Abe was also severely allergic to nuts, peanuts, eggs, sesame, soy and seeds. His allergies made being a kid rough. At parties, he was the only one eating fruit and crackers while his friends ate cookies and cupcakes.
Inspired by Abe’s dietary restrictions, Joby and Marty created a
When Abe was a child, his dad, Joby, and his Uncle Marty started a commercial bakery, but unfortunately, Abe couldn't eat any of the delicious treats they made! In addition to being lactose intolerant, Abe was also severely allergic to nuts, peanuts, eggs, sesame, soy and seeds. His allergies made being a kid rough. At parties, he was the only one eating fruit and crackers while his friends ate cookies and cupcakes.
Inspired by Abe’s dietary restrictions, Joby and Marty created a line of scrumptious vegan and allergen-friendly muffins that Abe could enjoy and also feel like “one of the gang.” The gang quickly preferred Abe’s muffins to what was on their plates! Now this company is on a mission to show that vegan & allergy-friendly can be absolutely delicious and fun for everyone.
