For a weekend escape from their home in Oakland, founders Caroline & Garrett brought their dog, Leo, to enjoy the fields of a small Petaluma hobby farm. When Leo played with the baby goats and pigs (and coexisted with the hens after a talking-to from the rooster), the line between their beloved pet and the animals they ate became permanently blurred. The experience began their path to a plant-based diet, pushed them to become more informed about nutrition, and challenged the misconception
For a weekend escape from their home in Oakland, founders Caroline & Garrett brought their dog, Leo, to enjoy the fields of a small Petaluma hobby farm. When Leo played with the baby goats and pigs (and coexisted with the hens after a talking-to from the rooster), the line between their beloved pet and the animals they ate became permanently blurred. The experience began their path to a plant-based diet, pushed them to become more informed about nutrition, and challenged the misconception that plants cannot provide enough protein or nutrients.
At the time, Garrett was leading one of the world’s largest dog health studies at a major pet care company, where he gained insight into the massive role that pet food plays in our broken agricultural system. It became clear that plant-based ingredients could nourish our dogs with a radically smaller footprint. After two years of R&D from professional nutritionists (and less-professional canine testers), they are excited to offer a more considerate dog food choice that borrows a name from the place it all started: Petaluma.