Tender & True

In 2014, Tender & True pioneered the first certified USDA organic, humanely raised, antibiotic-free pet food. They set out to make Tender & True better from the beginning, with no compromises and with the certifications to prove it. Their complete line of Global Animal Partnership certified products ensures that farm animals have good health, quality feed and water, shelter, and are provided an environment for natural living and behaviors. They believe in sourcing and supplying their own

In 2014, Tender & True pioneered the first certified USDA organic, humanely raised, antibiotic-free pet food. They set out to make Tender & True better from the beginning, with no compromises and with the certifications to prove it. Their complete line of Global Animal Partnership certified products ensures that farm animals have good health, quality feed and water, shelter, and are provided an environment for natural living and behaviors. They believe in sourcing and supplying their own ingredients, developing relationships with growers and fisheries to obtain better ingredients at a better price. Tender & True is still proudly independently owned and continues to blaze a trail of firsts, setting new standards in the industry for quality, excellence and care.