Sweet Loren's

Sweet Loren's began in 2007, founded by Loren after overcoming cancer in her early twenties. Driven by a commitment to clean, wholesome ingredients, Loren began perfecting cookie dough recipes in her tiny NYC apartment, selling them at local farmers markets. By 2012, the brand achieved a significant milestone with distribution at Whole Foods in Columbus Circle. Over the years, Sweet Loren's has expanded its reach, securing national distribution with Publix in 2016 and becoming a fixture on the I

Sweet Loren's began in 2007, founded by Loren after overcoming cancer in her early twenties. Driven by a commitment to clean, wholesome ingredients, Loren began perfecting cookie dough recipes in her tiny NYC apartment, selling them at local farmers markets. By 2012, the brand achieved a significant milestone with distribution at Whole Foods in Columbus Circle. Over the years, Sweet Loren's has expanded its reach, securing national distribution with Publix in 2016 and becoming a fixture on the INC.
In 2017, the company introduced its first allergen-friendly cookie dough, which proved so popular that by 2018, the entire product line was reformulated to be allergen-friendly. Continuing to innovate, Sweet Loren's launched a less sugar line in 2022, featuring 40% less sugar than leading brands without using sugar substitutes. In 2023, the brand expanded beyond refrigerated cookie dough with the introduction of three shelf-safe breakfast biscuit flavors.