The Real Cereal Co.

Daniel Abramovich and Tom Binder sat at their kitchen tables in Los Angeles, staring into their cereal bowls with growing disappointment. The colorful childhood breakfast they once loved had become a list of ingredients they couldn't pronounce. Rather than give up their morning routine, these two friends decided to bring cereal back to its honest roots. They began tinkering with recipes in their kitchens, stripping away artificial additives while keeping the joyful crunch and flavor. Today, thei

Daniel Abramovich and Tom Binder sat at their kitchen tables in Los Angeles, staring into their cereal bowls with growing disappointment. The colorful childhood breakfast they once loved had become a list of ingredients they couldn't pronounce. Rather than give up their morning routine, these two friends decided to bring cereal back to its honest roots. They began tinkering with recipes in their kitchens, stripping away artificial additives while keeping the joyful crunch and flavor. Today, their creations use only simple, organic ingredients that tell a clear story from farm to spoon. As they grow their Los Angeles company, they honor their hometown by supporting local community efforts and packaging their cereals in pouches made with recycled materials—proving that breakfast can be both nostalgic and nourishing.