Santa Cruz Organic's roots stretch back to the early 1970's when
founder and nature lover, John Battendieri, began revitalizing orchards
in the Santa Cruz mountains, an area known for its high-quality,
flavorful fruit. Battendieri pressed his first batch of "Mr. Natural"
apple juice in 1972 which became one of the earliest packaged organic
products. As a pioneer organic brand, they were the first company to
offer customers a wide range of organic, 100 percent juices and ble
Santa Cruz Organic's roots stretch back to the early 1970's when
founder and nature lover, John Battendieri, began revitalizing orchards
in the Santa Cruz mountains, an area known for its high-quality,
flavorful fruit. Battendieri pressed his first batch of "Mr. Natural"
apple juice in 1972 which became one of the earliest packaged organic
products. As a pioneer organic brand, they were the first company to
offer customers a wide range of organic, 100 percent juices and blends.
At
Santa Cruz Organic, they are selective about their farmers, choosing to
partner with those who share their commitment to sustainability. Each
year, they buy fruit from hundreds of carefully-selected organic
growers, who represent thousands of acres dedicated to organic
practices. They have also been a leader in efforts to conserve water
resources, build soil integrity and support a healthier ecosystem by
helping growers make the decision to choose organic practices for their
fields and orchards.
